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October 1, 2008

Leading baby manufacturers and brands congregated for the biggest event in the industry’s calendar, organised by the Number 1 parenting magazine – Mother & Baby. All products at the independent awards were tested and rated by mums before their feedback decided which brands won the Gold, Silver and Highly Commended Awards.

The "My Brest Friend" feeding pillow by Express Yourself Mums scooped the Gold Award in the category "Best Breastfeeding Product" - ahead of other brands like Lansinoh, Medela and Philips Avent. One of the testers claimed that " this product provided her with the support she needed to successfully feed her baby, which resulted in breastfeeding her baby for longer".

Directors Sharon Blackstone and Carly Silver both attended the glitzy event in London and were delighted with the results, "we have always known that this pillow is the best of the feeding pillows - but this official recognition is a real seal of approval".

The "My Brest Friend" is currently available through Mothercare, and other leading internet retailers. The hospital grade version with an anti-microbial vinyl cover is also used in about 120 NHS hospitals.