We are passionate about charitable giving, it is central to the ethos of this site: for every item you buy on this website we have pledged to give money to charity. The amount varies from product to product but the principle remains the same. On every product page, underneath the price per product is the amount that will go to charity. We can assure you that we have not artificially hiked up the prices of products to allow for this donation, instead we have made a decision to make less to allow for the charities to recieve their donation.
At the checkout before you complete your purchase, you will find a drop-down menu where you can choose which of our nominated charities to support with your purchase. As time goes on we intend to support additional charities. For each charity we are currently supporting we have written not just about the important work they do, but also how and why we are connected to the charity. You can double-click on the charity's name to be put straight through to its website. So please take a look at the list below as it might help you in your choice. Happy giving!
The National Childbirth Trust
The National Childbirth Trust has around 300 breastfeeding counsellors across the UK, and their services are free. You can reach an NCT breastfeeding counsellor 8am - 10pm, 7 days a week, on the award winning breastfeeding line - 0870 444 8708. Breastfeeding counsellors are happy offer information and support on any breastfeeding related issue, for example, sore nipples or other feeding difficulties, returning to work and breastfeeding, mixing breast and bottle, feeding older babies, and stopping breastfeeding. The NCT is Europe's largest and best known charity dealing with pregnancy, birth and early parenthood. Contact their enquiry line on 0870 444 8707 for details of local groups in your area, as well as information on the many other services they provide (including antenatal classes and postnatal groups) - or visit their website at www.nctpregnancyandbabycare.com
Great Ormond Street Hospital Children's Charity
Great Ormond Street Children's Hospital - the first hospital in Britain dedicated to the care of sick children - first opened its doors with just 10 beds on 14 February 1852, but now cares for over 22,166 inpatients and 78,395 outpatients every year. Nearly half the Hospital's patients are under the age of 2, and some need to see as many as 12 teams of specialists to diagnose and treat them. Many have to return to see the Hospital's doctors, dieticians, radiologists and other specialists - all experts in their field - for treatment throughout their childhood. In partnership with its research arm the Institute of Child Health, Great Ormond Street carries out pioneering research into the causes and treatment of children's illnesses. Not only does the Hospital care for its patients, it also addresses whole families' needs, providing a play centre for patients and their siblings, a school, a chapel which welcomes people of all faiths, counsellors and accommodation for 1,000 parents to stay with their children every week. The Hospital has always relied on support from the general public and companies to continue its vital work., and that's where the hospital's charity, GOSHCC, steps in. It aims to raise over £20 million this year to boost the NHS funding. To find out more, call 020 7916 5678 or email email@example.com.
BLISS - The Neonatal Charity
BLISS, the premature baby charity, is dedicated to making sure that more babies born prematurely or sick in the UK survive and that each one has the best quality of life. BLISS aims to realise this by:
Supporting parents practically and emotionally – to help them to be effective carers for their babies and to make confident and informed decisions.
Supporting health professional development through specialist study days, training courses and bursaries. •
Funding innovative medical research projects that aim to improve outcomes for sick and premature babies.
Campaigning for change within government, parliament and other influential groups and raising awareness of the issues affecting premature and sick babies.
It offers a Parent Support Helpline: FREEPHONE 0500 618140 (Monday-Friday 10am-5pm)
CLAPA - Cleft Lip and Palate Association CLAPA was set up in 1979 as a partnership between parents and health professionals. It provides support for new parents, and for people with the condition and their families, from infancy through to adulthood. It is the only UK-wide voluntary organisation specifically helping those with and affected by cleft lip and palate. It runs many support services including a specialist service for parents and health professionals seeking help feeding babies with clefts. It also encourages and supports research into causes and treatment of cleft lip and palate. The CLAPA website tries to answer some of the most commonly asked questions about cleft lip and palate and provides information on the services and advice offered by CLAPA. You can contact them via telephone on 020 7833 4883 and via fax on 020 7833 5999.
Tamba - Twins and Multiple Births Association Tamba - The Twins and Multiple Births Association Tamba, was formed in 1978 to offer support to multiple birth families. The charity has over 6000 members, including a UK-wide network of registered Twins Clubs. Tamba offers support to parents and carers of twins, triplets and more in a number of ways. They have a freephone helpline, Twinline, open evenings and weekends throughout the year. Callers will always speak to another parent of twins or more who can offer guidance and support. They produce a quarterly members' magazine full of advice, letters, reader's experiences and research. Tamba organises subsidised holidays and days out, as well as study days and conferences for parents and health professionals alike. Tamba produces a range of information leaflets and also sells books on multiple pregnancy and parenting twins, triplets or more. There is also a Tamba video, Expecting More Than One. For membership enquiries please call 0870 770 3305. Freephone Tamba Twinline for support and information 0800 138 0509
ABM - Association of Breastfeeding Mothers ABM was founded in 1979 by a group of mothers experienced in breastfeeding counselling. It gained charity status in 1980 since when it continues to grow throughout UK. Members are mainly mothers who are or have breastfed their babies. Others include health professionals such as midwives and health visitors. It is the aim of ABM to promote the physical and psychological health of mothers and children through education in the techniques of breastfeeding, and to advance the education of the public on the health benefits of breastfeeding. It offers help through Counsellors, and Mother Supporters, operates a 24 hour national telephone helpline (08444 122 949), offers conselling by letter or email (firstname.lastname@example.org) and if necessary/practical home visits can be arranged. It also runs a comprehensive website (http://www.abm.me.uk) offering information, research findings, articles, contacts, tips and other related items of interest. ABM relies on grants, donations and subscriptions to sustain these activities.
UNICEF Baby Friendly Initiative
The Baby Friendly Initiative is a worldwide programme of the World Health Organization and UNICEF. It was launched in 1992 to encourage maternity hospitals to implement the Ten Steps to Successful Breastfeeding and to practise in accordance with the International Code of Marketing of Breastmilk Substitutes. The Baby Friendly Initiative came to the UK in 1994 and, in 1998, its principles were extended to cover the work of community health care services in the Seven Point Plan for the Promotion, Protection and Support of Breastfeeding in Community Health Care Settings. The Baby Friendly Initiative works with the health care system to ensure a high standard of care for pregnant women and breastfeeding mothers and babies. We provide support for health care facilities which are seeking to implement best practice and we offer an assessment and accreditation process which recognises those which have achieved the required standard.
La Leche League (Great Britain) La Leche League is an organization founded in 1956 by seven women who wanted to make breastfeeding easier and more rewarding for both mother and child. Its mission is to help mothers worldwide to breastfeed through mother-to-mother support, education, information, and encouragement and to promote a better understanding of breastfeeding as an important element in the healthy development of the baby and mother. The League is active in 65 countries and territories, reaching more than 200,000 mothers monthly through a network of more than 6,700 accredited Leaders who work on a volunteer basis. Volunteer Leaders are experienced breastfeeding mothers who have completed an accreditation program and are familiar with breastfeeding management techniques as well as current research. They offer practical information and moral support to mothers through monthly meetings and phone help. A Peer Counselor Program expands La Leche League’s outreach into resource deprived communities worldwide.
Winnicott Foundation The Winnicott Baby Unit is the Neonatal Intensive Care Unit (NICU) at St Mary's Hospital, Paddington and cares for 350 of the smallest, most critically ill and premature babies in London every year. Its philosophy of parent involvement and baby centred care, combined with the support of the Winnicott Foundation helps babies to get better more quickly, go home sooner and have the best chance of a bright future. Founded 22 years ago by parents and doctors the Winnicott Foundation supports the Winnicott Baby Unit by purchasing sophisticated medical equipment, funding staff training so that all our doctors and nurses are kept up-to-date on the latest developments in neonatal care techniques, providing support for families with babies on the unit and promoting practices such as breast feeding and Developmental Care; an innovative system of family-centred care that provides individualised care for every baby, helping to produce the best developmental outcomes. We rely solely on donations and fundraising events to continue the work we do to ensure that each and every baby receives the best possible care. To find out more please visit www.winnicott.org.uk or call Tar Samad on 020-7886-6773 or Pippa Jones on 020-7886-7896.