Express Yourself Mums.
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Information for Healthcare Professionals, NHS and SureStart.

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Good clear website. I found it very easy to use. Thank you  

By Laura S, Nottingham April 9th 2008

Seems a really good business/ social enterprise. We are in hospital struggling with new born twins day 3 and great to have a resource like this.

By Tim Wotton

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Express Yourself Mums

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Baby Bjorn

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Baby Bjorn


Bjorn Jakobson founded BabyBjorn after seeing a baby sitter on a trip to the US. After realising that there was nothing like this in Sweden, he started a company with his sister in law to manufacture a similar product. After a few difficult years with low sales, demand picked up and it also became a best seller in the US. During the 1970's, and at this time Bjorn Jakobson had three kids of his own, there was new research highlighting the benfit of parents carrying their babies. He therefore then developed a baby carrier that made it possible for parents to have this important physical contact with their babies and their hands free at the same time. The baby carrier, which was called "Hjärtenära", was tested with great success on the Jakobson family’s fourth child.

The enthusiastic reception BabyBjorn prdoucts have received from babies and families over the years, has inspired the company to continue developing high quality, attractive and safe products that are both sensitive to the creative and functional needs of children and their parents.

The BabyBjorn Original Classic carrier is a simple, comfortable easy to use baby carrier which can be used both indoors and outside with babies.

BabyBjorn Active baby carrier provide back stability and lumbar support and is great for active parents. It is also ergonomic for your child and is safe and easy to use.

Shop with Confidence

  • 8 years trading
  • Breastfeeding and expressing experts
  • Stock indication
  • Fast delivery
  • Product reviews

Express Yourself Mums is delighted to launch our new website offering you an easier and clear shopping experience. Breastfeeding and expressing is still very much our speciality, however new product ranges include developmental baby toys, nursing and breastfeeding bras, slings and weaning products. If you need advice on any of our products do contact us and we will be happy to help. Enjoy your visit. We are currently offering Ameda Elite and Medela Lactina and Medela Symphony hospital grade breast pumps for hire and rental.